WHAT ARE TRADITIONAL DOMAINS?
Traditional domains are human-friendly web addresses managed through DNS and registrars, with ownership recorded and renewed via centralized authorities such as ICANN. That central control means registrars and name servers manage critical records and enforce renewal cycles.
How Web2 Domains Work
Web2 domains resolve through the Domain Name System (DNS): a hierarchy of name servers and registrars that translate names into IP addresses. Registrars register names with central authorities, handle renewals, and control WHOIS metadata.
That centralized setup makes domain management straightforward, but it also creates single points of failure. For dealers, clerical errors or registrar actions can mean losing a domain — disrupting e-commerce, email, and customer communications.
Challenges for Powersports Dealers
Powersports dealers have practical pain points under the traditional model that affect sales and reputation. Missed renewals or registrar disputes can cause sudden site outages during busy seasons, costing leads and damaging local trust. Centralized control also makes it harder to add native blockchain payments or token-based loyalty programs.
Recurring Costs
Annual renewal fees add ongoing operational expenses and administrative burden for multi-location dealerships.
Centralized Control
Registrars and DNS providers manage critical records, creating single points of failure and dependency.
Limited Web3 Support
No native support for crypto payments, wallet mapping, or decentralized identity systems.